Archive for January, 2009
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Tradition of change
Tuesday, January 20th, 2009
Life requires us to manage change: to do this, so the saying goes, we need courage to change what must be changed, determination to preserve what must be kept, and wisdom to tell the two apart, should we be lucky enough to exercise a choice. Just the fact of being the first
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Snapping donkeys
Thursday, January 15th, 2009
Long before the days of Photoshop, generating the sophisticated image needed to project a brand successfully was a major undertaking, especially when it involved working with animals (and children, too, if the old cliché is to be believed…). Henri Babeur learnt the hard way, when he tried to get a real world donkey to strike [...]
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Donkeys for a change
Friday, January 9th, 2009
Why does a donkey represent one of France’s top dairy brands? When the Isigny dairy co-operative was formed in the 1930s, cows were common on dairy labels, including
